The Impact of Word-of-Mouth in the Workplace

Word-of-mouth (WOM) is a huge driver of consumer decision making. In fact, according to research, 90% of people* believe brand recommendations from friends. But, what about the power of word-of-mouth in the workplace?

The average person spends about 90,000 hours at work in their lifetime. Think of how many conversations will take place over that period of time. It would undoubtedly be no surprise that 25% of all brand conversations happen Monday through Friday between full-time employees.

These WOM conversations represent a huge opportunity for marketers.

By downloading this “Water Cooler Report,” you’ll learn about social influence that occurs in the workplace, around the proverbial water cooler.

*Based on a HubSpot study