The customized solution positioned WorkPlace Impact as the traffic driving component of an integrated approach. At-Work consumers close to the stores received coupons with a tear-off card for a free specialty drink. While the offer was designed to introduce new customers to the new coffee line, it also expanded user occasions and promoted cross shopping within the store.
Sheetz, a regional convenience store chain of approximately 500 units, was looking to drive trial and awareness for their new specialty drink line. This proved especially challenging since most consumer's perception of coffee offered at convenience stores was not at the same level as it was about specialty drinks offered in other categories
Sheetz sees 30% increase of new product sales while reaching consumers where they work
Redemption exceeded expectations in driving trial of the new product. In addition to a 30% increase in sales of the trial product, the client reported that the chain retained a good portion of the business generated from the program.
New Product Sales