Raising Cane's receives 7.7% increase in average program redemption
Raising Cane’s Ohio (RCO) wanted to tap into WorkPlace Impact’s proprietary network of working consumers with the following goals in mind:
• Introduce Raising Cane’s concept to new customers
• Re-introduce Raising Cane’s to previous customers
• Prioritize traffic generation for their two markets.
• Increase customer loyalty
A strong BOGO offer was sent to businesses in targeted areas.
There were three drops made over a period of three months.
While Raising Cane’s prior marketing efforts resulted in average redemptions between 8-12%, the WorkPlace Impact program generated 17.7%, indicating a significant increase in brand awareness and foot traffic. Redemption was consistent for the duration of the program with very little drop off during the later months of the program. In addition, RCO had budgeted Same Restaurant Sales (SRS) at an increase of 7% for Q1 and Q2 – and actually achieved a gain of 11%.
Based on the results of their program, RCO plans to incorporate the WorkPlace Impact network in their future marketing efforts to boost sales and increase