Success Story

Olay Product Samples Increased Purchase Intent By 86%

Challenge

Olay, a well-known national brand of beauty products wanted to drive trial, awareness, and word-of-mouth with a new skin care product in their line. 

Solution

WorkPlace Impact sent businesses in our network a poster featuring the product for the key contact to hang in a common area, along with certificates with product information and a sample to pass out to every employee at their respective locations. The certificates and poster were co-branded with a national retail store to drive traffic to locations near the targeted workplaces.

Key Letter

Poster

Certificate

Front

Back

Results

  • Survey feedback indicated strong satisfaction with the product - 93% were very or somewhat satisfied. 

  • Significant increase in product awareness - 63% had not been aware of this particular product. 

  • Word-of-mouth was driven both in the workplace and social media - 88% of respondents indicated that they and/or their colleagues talked about the product during the work day, and, instructions on certificates encouraged people who tried the samples to leave feedback on social media.

 

  • Additionally, 86% of respondents reported being MORE likely to purchase the product after sampling, driving brand activation and intent to purchase. 

401

Businesses Reached

49,943

 Employees Touched

63%

Now Aware

of New Product 

86%

More Likely

to Purchase

93%

Satisfied

With Offer