Olay Product Samples Increased Purchase Intent By 86%
Olay, a well-known national brand of beauty products wanted to drive trial, awareness, and word-of-mouth with a new skin care product in their line.
WorkPlace Impact sent businesses in our network a poster featuring the product for the key contact to hang in a common area, along with certificates with product information and a sample to pass out to every employee at their respective locations. The certificates and poster were co-branded with a national retail store to drive traffic to locations near the targeted workplaces.
Survey feedback indicated strong satisfaction with the product - 93% were very or somewhat satisfied.
Significant increase in product awareness - 63% had not been aware of this particular product.
Word-of-mouth was driven both in the workplace and social media - 88% of respondents indicated that they and/or their colleagues talked about the product during the work day, and, instructions on certificates encouraged people who tried the samples to leave feedback on social media.
Additionally, 86% of respondents reported being MORE likely to purchase the product after sampling, driving brand activation and intent to purchase.
of New Product