WorkPlace Impact suggested increasing the number of locations in
the program to create a larger regional impact. Our program was
designed to target up to 7500 businesses from our proprietary
network around their 59 chosen locations. The client also wanted
to boost sales in the month of January, so an aggresive offer - a
free hamburger, “no strings attached” - was used to really activate
these new and lapsed guests, even in the worst weather!