WorkPlace Impact Case Study

Top CPG company’s new product introduction sparks buzz and purchase intent in workplaces across the country. 

A WorkPlace Impact launched a new product introduction for a top CPG company that reached over 2 million working consumers across the country. The goal was to drive awareness, purchase intent, and buzz by engaging working consumers ages 25–49 during the workday with the help of their employers. 

WorkPlace Impact drove new product...