WorkPlace Impact Case Study
Beverage marketer drives remarkable results for QSR burger chain among core demographics.
WorkPlace Impact executed a business building program that reached over 3 million working consumers throughout the country. The goal was to create awareness of the beverage brand and drive incremental lunch business for the burger chain among key consumer demographics. Employers in each business distributed individual certificates to their employees, thus providing an implied brand endorsement.
The program drove 11% redemption and a solid ROI of 120%.
Targeting successfully reached demographics identified in a segmentation study.
92% of consumers indicated that the offer would motivate them to visit the burger chain, and 525 large order leads were generated.