Buffalo Wild Wings Increases
Lunch Sales by 9%
Buffalo Wild Wings wanted to increase lunch sales while promoting the restaurant as a local place for viewing World Cup soccer games.
Strong and unique offers were sent to local businesses and their employees. The certificate included information that guests would be able to view the World Cup at the restaurant locations. Coupon offers were provided for lunch.
WorkPlace Impact helped to boost lunch sales 9% as compared to the same time period for the previous year, thus surpassing the client's goal. Stores saw an average redemption rate of 5%.