An idea that was hatched while Tim F. McCarthy was working for a restaurant has proven to have an impact on many restaurants, CPG companies and retailers.
While on staff in the marketing department of a restaurant chain, McCarthy recognized an opportunity to market to consumers at their workplace. In 1988, he left the restaurant to pursue this unique business concept, forming WorkPlace Media, Inc.
WorkPlace Media quickly grew in size and success, receiving numerous awards including Inc. Magazine's Marketing Masters Award. The company forged relationships with more than 100 national and regional brands across several industry segments. Nearly two decades later, McCarthy sold more than 80% of his interests to a private equity firm.
Fast forward to 2013. Tim P. McCarthy, son of founder Tim F. McCarthy, assumes control of WorkPlace Media and renames the firm to WorkPlace Impact to outwardly reflect the spirit of what his father began—offering fun, exciting and unique opportunities for companies to make an impact with valuable consumer-at-work audiences.